WhatsApp Marketing Software
₹999 One-Time
Plan customer campaigns, manage approved marketing templates, organise contacts, automate follow-ups and review campaign activity from one business platform.
Example campaign workflow
A centralised platform for managing customer communication and campaigns.
WhatsApp marketing software helps businesses organise customer communication, manage campaigns, use approved message templates, segment audiences and review campaign performance from a centralised platform.
LeadWA provides campaign management tools, contact organisation, template support, scheduling, automation and analytics—all designed to support compliant business messaging.
Tools to plan, manage and review your WhatsApp marketing campaigns.
Create, schedule and manage marketing campaigns from a single dashboard.
Organise customers into relevant groups for targeted campaign delivery.
Create, submit and manage marketing templates subject to applicable WhatsApp review and messaging requirements.
Schedule campaigns for future delivery to plan your communication strategy.
Use variables to personalise messages with customer names and relevant details.
Send images, videos and documents to enhance marketing communication.
Import and manage customer contact lists for campaign delivery.
Automate follow-up messages to leads and customers as part of campaign workflows.
Set up automated sequences for staged customer communication over time.
Review available message status, campaign activity and customer response data from your dashboard.
Track message delivery status and engagement indicators.
Connect with your CRM and business systems using API and webhook options.
A straightforward process to plan and execute campaigns.
Add customers manually or import existing contact lists into LeadWA.
Group customers by behaviour, location or other relevant criteria.
Design a message template that is suitable for your campaign and target audience.
Submit templates for review where required by applicable WhatsApp messaging policies.
Set up campaign details, select the audience and schedule delivery time.
Monitor delivery, engagement and customer responses after campaign launch.
Practical ways businesses can use WhatsApp marketing.
Share information about new products, updates and availability with your customers.
Inform customers about seasonal promotions, discounts and special events.
Reach out to inactive customers with relevant offers and updates to encourage engagement.
Invite customers to webinars, workshops, store events and networking opportunities.
Inform customers about new services, features and business improvements.
Automate follow-up communication with leads to nurture them through the sales process.
Share product recommendations, flash sales and special offers with customers.
Ask customers for feedback, reviews and suggestions to improve your business.
How businesses across sectors use WhatsApp marketing.
Guidelines for effective and responsible WhatsApp marketing.
Obtain appropriate customer consent
Send relevant messages
Use accurate business information
Avoid excessive messaging
Provide clear opt-out options where applicable
Monitor campaign quality and customer feedback
Follow applicable WhatsApp Business messaging requirements
Choose the right approach for your marketing needs.
| Feature | Official API Marketing | Bulk Campaign |
|---|---|---|
| Cloud API Integration | ✅ Cloud API integration | ❌ Separate campaign solution |
| Business Account Setup | Applicable business setup required | Different onboarding process |
| Marketing Template Workflow | Approved template workflow | Campaign outreach tools |
| Customer Segmentation | Advanced audience organisation | Basic contact grouping |
| Campaign Scheduling | ✅ Available | ✅ Available |
| Shared Team Inbox | ✅ Team collaboration | ❌ No |
| AI Automation | Automation and integrations | Limited |
| CRM Integration | ✅ Available | ❌ No |
| Webhooks | ✅ Available | ❌ No |
| Analytics | ✅ Detailed reporting | Basic tracking |
| Best For | Integrated business marketing | Basic campaign delivery |
Simple, transparent pricing for Indian businesses.
₹999
One-time fee
₹0
No monthly fees
Charged Separately
Based on selected pack
The setup fee covers LeadWA platform onboarding and configuration. Message packs, applicable taxes, validity periods and usage conditions may apply separately.
Learn more about LeadWA's business communication platform.
Everything you need to know about managing campaigns with LeadWA.
WhatsApp marketing software is a tool that helps businesses organise customer communication, manage campaigns, use approved message templates, segment audiences and review campaign performance from a centralised platform.
Businesses can use WhatsApp to send approved promotional messages, share product updates, engage with customers, collect feedback and run targeted campaigns—provided they follow applicable messaging guidelines and have obtained appropriate customer consent.
Yes, WhatsApp Business API supports marketing messages using approved templates. Marketing messages follow different pricing compared to utility messages and require appropriate customer opt-in consent.
Yes, marketing messages sent through WhatsApp Business API require approved message templates. Templates must be submitted for review and comply with applicable WhatsApp messaging policies.
Yes, LeadWA allows you to schedule campaigns for future delivery. Campaign scheduling helps you plan your communication strategy and send messages at appropriate times.
Yes, LeadWA provides contact management and segmentation tools to organise your customers into groups for targeted campaign delivery.
LeadWA provides available campaign activity, message-status and reporting data to help businesses review communication performance.
Yes, LeadWA provides API and webhook integration options for connecting compatible CRM, ERP, website and custom business systems.
Official API marketing uses WhatsApp Cloud API with approved templates and supports features like shared inbox, AI automation and CRM integration. Bulk Campaign is a separate solution with different onboarding and features, not using the WhatsApp Cloud API.
No. Campaign availability and message delivery depend on account eligibility, recipient consent, message quality and applicable platform rules. LeadWA does not guarantee delivery or sales results.
LeadWA offers a one-time platform setup fee of ₹999 for WhatsApp marketing software. There are no monthly platform fees. Message usage charges apply based on the selected message pack.
No. LeadWA charges a one-time platform setup fee only. There are no recurring monthly fees. You pay once for platform access and then only for message usage.
Businesses are responsible for obtaining appropriate customer consent before sending marketing messages. Marketing communications must comply with applicable WhatsApp policies and local messaging regulations.
Yes, businesses should provide clear opt-out options where applicable and honour customer preferences regarding marketing communication.
Organise audiences, manage campaign workflows, automate customer follow-ups and review communication activity from one platform.